With the YouTube awards and 2006 all tied up, it’s fascinating to look back and explore certain videos and why they went uber-viral. Especially those creatives that transcended the internet and became a part of television, media and popular culture.
OK Go’s music video for Here it Goes Again became an over night success when they posted it on their YouTube page a full year after it’s creation. The treadmill dancing video soon had viewers flocking to gyms with video cameras. The song and/or video concept have since been used in mainstream advertising with Cingular, NHL, Nike and iPod.
No one was quite sure how the video blog LonelyGirl15 got off the ground in such a huge way. Many have speculated that the underground blogger network, the ZeitGhosts, gave her the first push. No matter how she got there, the LonelyGirl15 series is still one of the most viewed channels on YouTube. It was also the first piece of viral content ever to be parodied by a celebrity (Carmen Electra). And has since inspired Ron Jeremy, Law and Order: SVU and countless YouTube viewers.
Successful virals have to engage an audience in a way that they haven't been engaged before, such as first hand. The Diet Coke and Mentos phenomenon did exactly that by allowing viewers to try the experiment themselves and then post the results on YouTube. Letterman even got into the act on his late night talk show by bringing the soda-geyser to the television audience.
No one has been more upset about viral fame than Ghyslain Raza, AKA The Star Wars Kid. His “dorky duel with a lightsaber” has was released by his classmates in 2003 and has since spun more remixes than anything else on the internet. The TV series Arrested Development depicted main character, George Michael Bluth’s, lightsaber dance video- later seen a total of four more times in the series.
With all that said, how do you turn your creations into a phenomenon? Viral Fuel.
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11 comments:
nice comp. i truly believe that the internet will far surpass cable television in the next couple years.
Nora,
Thank you truly for your comment. The entire idea of this blog is to create a dialogue about experimenting with viral media and we're so glad you understand. Yes, we did choose our middle frame in such a way as to catch attention, like so many YT users do. All of the videos and other creatives I speak about on here have been manipulated in some way. This blog is meant to stimulate conversation about the manipulation of online communities, hence the name "Viral Fuel".
Best Wishes,
Jane
Good work with the middle frame. It does get annoying seeing a naked girl and then finding out that it's just a 1 second still though. I guess that's the point you're making?
Mark,
Indeed it is. Brava!
-Jane
nice blog
This clip of YouTube highlights is great.
Check out this one Hillary Clinton that just got poisted today
http://www.youtube.com/watch?v=-BOMOVV2pf0
Check out 'Outrageous Facethoven' - it's a sleeper. It's slowly crawled it's way to 116,000 views with a 4.5 rating. The only thing I did to forward it was find an appropriate video to post my video to as a video response. If you do this with the right video, you can catch a wave. Then, it builds a life of its own. Hope this helps for any creative spirits out there. Cheers, Eric
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