Monday, April 2, 2007
Adidas Mission "Impossible"
The new Adidas "Impossible is Nothing" campaign features several world athletes in short, but expressive YouTube videos. The dialogue and music are beautiful, not to mention the stellar animation, but somehow the viewership is missing. Oddly, one video starring David Beckham has only 5,949 views after three weeks. Adidas could certainly so with some fuel behind this wonderful campaign.
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2 comments:
how does something with beckham in it only have 6K in views?
I think the problem with this is that they give too little information in the ads. Unless you already know the story and the person you don't have the first clue about what it is about and what it has to do with impossible. But the ads are so sparse and so clearly a specific focus (although what isn't clear) you can't just put your own spin on it. The montage had the most info of all of them.
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