Ask A Ninja How To Get A Book Deal

Douglas Sarine and Kent Nichols, the duo behind online phenomonon Ask A Ninja have recently sold a book to Random House unit Crown Publishing for a reported six figures. The publisher outlasted several other bidders for the title, which will be called "The Ninja Handbook." Sarine and Nichols recently won the YouTube Video Award for best series, considered the Oscars of the viral-video world.
Bravo, gentlemen.