Listerine is jumping on the YouTube "brandwagon" by starting a
user group for their FRESHBURST Listerine PocketPaks and advertising via banner ads. The user group asks Tubers to submit videos and answer questions on their discussion board. It's two months into the campaign and what's the problem? No one has.
Listerine asks, "What would you like to try again for the second time?" An interesting enough query that certainly warrants a response. Perhaps Listerine should lead by example with their own call-to-action video. Or, maybe they would like to try this campaign launch again for the second time.
1 comment:
I see what you mean about the "call to action" video; they have to engage their audience a bit more.
*Great blog by the way. Found you on Technorati.
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