Toning down content for YouTube or the like may serve not only to deliver the message to a larger audience, but also drive viewers to Peta TV for the more graphic content.
Tuesday, April 3, 2007
Peta TV
Peta's ongoing Fur is Dead campaign is being launched mostly through video on what they call "Peta TV". Peta's shocking videos certainly drive the message home, but can only be seen on Peta TV as they have been banned from most major video sites. In other words, only those who visit Peta's website can view the videos - preaching to the choir.
Toning down content for YouTube or the like may serve not only to deliver the message to a larger audience, but also drive viewers to Peta TV for the more graphic content.
Toning down content for YouTube or the like may serve not only to deliver the message to a larger audience, but also drive viewers to Peta TV for the more graphic content.
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1 comment:
Just goes to show people just jump on the bandwagon.
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