Coca Cola is launching a contest for the design of a virtual Coke machine to be utilized in the online game Second Life. The latest Second Life rendered commercial is featured below.
Second Life, which recently ran contests for CK in2u, has been established as the virtual marketing Mecca. The contest invites people to design a Coke dispensing machine for use only in Second Life. This means that the only limits are that of the designer's imagination. Participants won’t have to create it themselves; just provide the design by explaination video. Submissions are being accepted directly through Coca Cola, as a YouTube video, and on their MySpace Virtual Thirst page. Contestants need not even be members of the Second Life community.
While this campaign has great potential reach, the Virtual Thirst YouTube page has yet to engage a large viewership.
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1 comment:
Thanks for taking the time to cover our program....we are excited...and look forward to seeing some of the imaginative entries...Thanks Again!
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