If I had a Hammer...

Mini Cooper USA has launched a full-on internet campaign using viral and conventional online techniques. Having bought the advertiser's front-page spot on YouTube, the Hammmer & Coop: Music Video is the most-viewed video on YouTube today. Also, viewers get a triple threat with banner ads on the YouTube video pages. The good news - it's actually entertaining. One wonders if Mini could have relaxed their advertising budget a bit and let the viral move a little organically. Or, they could contact the ZeitGhosts.