YouTube announced Friday that it will distribute a cut of the revenue it generates from banner ads to its most popular contributors. The decision will not only drive YouTubers to generate better content, but will answer media companies that see the website as a source of pirated TV shows and video clips. Though YouTube has not set forth any criteria for videos to receive a pay-off, original content will certainly be a requirement.
YouTube isn't the first online video site to share profit with its users. Although they lack YouTube's traffic, Revver Inc., Metacafe Inc. and Break.com already pay contributors.