Viral breakers = Wirebreakers

Here's an interesting campaign for Motorola's wireless headphones called Wirebreakers. The videos feature kids "krump" dancing to strangers while wearing their wrireless headphones. It has an interesting prank element and shows the product off in a hip way. Kudos to Motorola for meeting consumers where they live - and for knowing what krump the hell dancing is!


www.wirebreakers.com