Reverse Viral Marketing

Usually marketing imitates art in hopes of success. In this case, Joey and David are imitating marketing campaigns to create their own viral videos. Their video Axe was featured on the front page of MySpace today. At first glance (and 2/3 into the video), it appears Axe is literally a commercial for the product- until things take a turn for the worst. Commercial parodies are nothing that hasn't been done before. However, Joey and David's focus on them is a very keen technique to draw attention to their comedy.

14 Days in a Honda Civic
Douche Ups
Minor eHarmony