Another Viral Layer

Like an onion, any good viral campaign has layers. Unlike an onion, they shouldn't make you cry. The Farah McDaring/ The Incredible Machine campaign has accomplished just that feat, but has even got the general public in on the act.
The latest video titled Farah Asks "What's in your Bag?" has received several great responses from vloggers including this little gem below.

Farah McDaring brings you "The Incredible Machine"

The object of the game is to solve real world object puzzles by the construction of a Rube Goldberg machine.
The Microsite is pretty neat too, it even has an interactive video for you to mess with.