Dancing with myself...

Listerine is jumping on the YouTube "brandwagon" by starting a user group for their FRESHBURST Listerine PocketPaks and advertising via banner ads. The user group asks Tubers to submit videos and answer questions on their discussion board. It's two months into the campaign and what's the problem? No one has.



Listerine asks, "What would you like to try again for the second time?" An interesting enough query that certainly warrants a response. Perhaps Listerine should lead by example with their own call-to-action video. Or, maybe they would like to try this campaign launch again for the second time.

ViralFuel's Viral Pick

This comedy commercial spoof for The Viral Learning Center really makes a great point about the medium... but mostly it just makes us laugh.

Created by Ziddio.

A Campaign of Dirt

TerraCycle, a small organic plant-food brand, has no media spending bugdet, but has landed features on CBS Evening News, CNN, CNBC and many other outlets. How? Touting that the small company as being sued by a monster rival. Or, a modern David VS Goliath, as TerraCycle puts it.

Scotts, the $2.7 billion maker of Miracle-Gro, which in March sued its tiny foe ($6 million in projected 2007 sales) for trade-dress infringement and false advertising.
TerraCycle smartly launched a website, SuedbyScotts.com, lampooning Scotts and its action. The site includes hilarious side-by-side comparisons of the companies' CEOs. Mr. Szaky's (from TerreCycle) main perk: "Free worm poop." Scotts Chairman-CEO Jim Hagedorn's: "Personal use of company-owned aircraft valued at $555,465 last year." The site also lists 81 other lawn-and-garden products that use green-and-yellow packaging like Miracle-Gro's.
Hopefully this fantastic engine-that-could company will win out over corporate greed. You can help by donating to their defense (via the website) or even by using "worm poop" to beautify your patch of Earth.

Creating A Buzz

KFC is introducing a new TV advertisement today (featured below) which is supposedly embedded with the Mosquito Tone. Set at an extremely high frequency, the mosquito tone is allegedly too high-pitched for many adults to hear. It is true however that most people begin to lose the ability to hear high frequency tones starting at age 20.

Can you hear this buzz? My guess is yes, no matter what your age. KFC may have simply used the "buzz" around the mosquito tone to bring controversy to the campaign.

Second Life Receives First-Rate Advertising

Coca Cola is launching a contest for the design of a virtual Coke machine to be utilized in the online game Second Life. The latest Second Life rendered commercial is featured below.
Second Life, which recently ran contests for CK in2u, has been established as the virtual marketing Mecca. The contest invites people to design a Coke dispensing machine for use only in Second Life. This means that the only limits are that of the designer's imagination. Participants won’t have to create it themselves; just provide the design by explaination video. Submissions are being accepted directly through Coca Cola, as a YouTube video, and on their MySpace Virtual Thirst page. Contestants need not even be members of the Second Life community.
While this campaign has great potential reach, the Virtual Thirst YouTube page has yet to engage a large viewership.
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TurboTax Raps It Up

The winner of the TurboTax TaxRap campaign was announced via YouTube on April 12th. The announcement video featured the winning rap and also a phone call to it's creator, Christian Pulfer. Pulfer, a 28-year old Brooklyn real estate investor, will take home $25,000 in cash.
More importantly, TurboTax has taken in over a quarter million viewers and climbing.

Ask A Ninja How To Get A Book Deal

Douglas Sarine and Kent Nichols, the duo behind online phenomonon Ask A Ninja have recently sold a book to Random House unit Crown Publishing for a reported six figures. The publisher outlasted several other bidders for the title, which will be called "The Ninja Handbook." Sarine and Nichols recently won the YouTube Video Award for best series, considered the Oscars of the viral-video world.
Bravo, gentlemen.